Nigerian Fashion Designer “Deola Sagoe”


Deola Sagoe began designing in 1989 and has gained international notoriety for her lively, and colorful designs which made her the first black woman to present a collection at AltaRoma, Rome’s celebrated fashion week, back in 2004. Her globally appealing style has earned her an enviable clientèle that ranges from Africa’s first ladies to society girls like Lydia Hearst, top model Alek Wek, and famous personalities such as Oprah Winfrey and Will Smith. She studied at the University of Miami and University of Lagos with a Masters in Finance and Management. Deola Sagoe, founder of haute couture fashion house Deola.

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She was appointed to represent Nigeria in a new international campaign organized by the United Nations World Food Program. The campaign, titled “Catwalk the World: Fashion for Food.”, began in Nigeria in April 2006 and recently staged an event in Ghana which brought celebrities like Damon Dash, his wife, designer Rachel Roy, and Ghanaian-born, London-based designer Ozwald Boateng. The campaign’s goal is to raise money towards halving the number of hungry people in the world, particularly children, by 2015. Sagoe frequently exhibits her couture collection at Cape Town Fashion Week and has been an invited guest of New York Fashion Week in the past. Sagoe has won the “Africa Designs” and the MNET/ Anglo Gold African designs 2000 awards for which she was nominated by Andre Leon Tally, US Vogue editor.

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“Deola Sagoe is the epitome of an African woman entrepreneur who, through hard work and a great sense of style, trends, and originality, manages to build an haute couture fashion empire that has global cachet.  She is a trailblazer for other aspirant woman fashion house builders of the future from Africa”

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