Africa represents diversity. It is a continent with 54 countries with many thousands of ethnic group, cultural nuances and languages. One example of this is Nigeria, with an estimated 170 million people and 521 local dialects. But Africa is also unified by a wealth of culture, music, textures, colours and kind people with many dreams.
As a brand, we focus on all things that unite Africa. We focus on the heritage, symbols, colour, language and textures and combine this with International allure. These ingredients form the basis of our creative expression, which inspires our followers and fans across Africa. Our tribal designs are mixed with bold and exotic colours to reflect the latest fashion statements. We capture the smell of rooibos, the heat of the sun, the rustling of the jungle but also the vibe of the urban jungle, that are our bustling cities today. No brand expresses Africa the way we do. We are wholly African and proud of this fact.
A TRULY AFRICAN BRAND
A fashion brand inspired by African culture and art – and you! Born and raised with African spirit and pride, Woodin vibrates our cultural diversity of music, textures, colours and inspiring people.
A PIONEER OF AFRICAN FASHION
Woodin is the first African brand offering a contemporary and wholly African fashion range for style savvy individuals. Our limited edition fabrics, ready-to-wear outfits and fashionable accessories are constantly evolving to define a new African fashion identity.
FAST FASHION: A CONSTANT SOURCE OF STYLE
Fast fashion means we deliver constant fashion inspiration to our consumers. Every few weeks unique fashion statements arrive in store, which embraces the latest trends and new fabric designs.
A REFLECTION OF CONFIDENCE
Wearing Woodin is a sign of your style knowledge. This confidence is at the heart of the Woodin free spirit and desire to always be different and unique. Our 30 years of fashion design expertise and craftsmanship has enabled us to play this key role in defining African fashion today.
Woodin is part of the Vlisco group which has 4 textile and fashion brands in the mid to high-end African market: Vlisco, Woodin, GTP & Uniwax. The distinctive and unique design signatures of each brand makes the Vlisco Group, with its 170 years heritage, one of the most colourful and interesting brands in the world.