Ice Prince Get a New Endorsement

Dr Tobi Sanni-Daniel; Vikas Mittal Area Director West Africa Barcadi Martini; Femi Olajimbiti, Country Manager Barcadi Martini and Lanre Oyegbola, CEO Boomerang Communication Solutions Ltd during Ice Prince unveiling ceremony as DUSSE Brand Ambassador

A few hours ago, Nigerian Rapper Ice Prince was announced as the newest brand ambassador for D’USSE Cognac.  D’USSE is a bold new expression of cognac, made at the Chateau de Cognac, home to some of the world’s finest cognacs since 1795.

D’USSE Cognac (pronounced dew-say) was developed with the cognac connoisseurs in mind. This complex spirit has a bold flavour with woody notes and hints of spice, almonds and cinnamon, followed by a smooth finish that delivers accents of honey and dried fruits.

D’USSE is a premium deep amber coloured cognac with a distinctively bespoke bottle that is uniquely and prominently emblazoned with the iconic cross of Lorraine – the French symbol for honour, courage and perseverance. The brand, distributed in Nigeria by Bacardi-Martini Nigeria has been available in VSOP for about two years and the XO is planned to be in the market sometime in March.

An elated Ice Prince, being first Nigerian brand ambassador for D’USSE, is also the first Pan African musician to represent the premium French cognac line from Bacardi. He expressed his heartfelt thanks to D’USSE and Bacardi-Martini Nigeria for the honour. He also fondly remembers his birthday at an upscale Lagos nightclub where, according to him, “D’USSEmade a movie that night in Nigeria!D’USSE made it happen and I’m grateful for the support”.

With this announcement, the 2-year rumoured relationship between D’USSE and Ice Prince is confirmed. There is no doubt that D’Ussé is focused on setting an indelible mark on the Nigerian entertainment scene with this partnership with one of Nigeria’s finest rappers and winner of three prestigious awards including the BET Awards.

According to the Area Director, West Africa for Bacardi-Martini, Vikas Mittal, the choice of Ice Prince was an easy one and Bacardi-Martini is encouraged that the partnership will produce the right awareness and affiliation for the D’USSE consumer. The association he believes will increase top of the mind awareness for D’USSE amongst cognac cognoscenti.


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