Happy International Women’s Day: You Need to See Black Omolo ‘More than A Bloom’ Campaign for International Women’s Day

Just in time for International Women’s Day, fashion brand Adey Soile debuts a new collection and campaign.

Their creative director Tinuade Soile shared the inspiration behind the ‘More Than A Bloom’ campaign:

The woman today knows she’s like an oak tree not just a mere flower... She knows her strength is not for her alone.

She is not afraid to share. She is not afraid to empower. She is more than a bloom. She’s hope for orchards to come.

Adéy Soile

Scroll to see the images and short film below!

Latasha Ngwube

Lala Akindoju


International Women’s Day is celebrated on March 8 every year. It is a focal point in the movement for women’s rights. After the Socialist Party of America organized a Women’s Day on February 28, 1909, in New York, the 1910 International Socialist Woman’s Conference suggested a Women’s Day be held annually.

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